Patrick Struebi

A business and social entrepreneur, Patrick founded Fairtrasa: a company that lifts small-scale farmers out of poverty by providing them with technical know-how and linking them to local and international markets. Fairtrasa pioneered the first fair trade avocados in Mexico and then replicated its sustainable business model in Peru, Argentina, Chile and Brazil.

Today, Fairtrasa represents over 5,000 farmers and has grown to become the largest fair trade and organic fruit exporter from Latin America with a vertically integrated business structure. Patrick is an Ashoka Fellow, an Endeavor Entrepreneur, and was named “Social Entrepreneur of the Year” in Mexico in 2009 (Visionaris), and two times in 2012 by the abc* foundation and Univision. He was also named a Schwab Foundation Entrepreneur of the Year in 2014.