Daniella Dimitrova Russo

CEO and Founder of Think Beyond Plastic™

Daniella Dimitrova Russo is the CEO and Founder of Think Beyond Plastic™, a social impact venture that addresses plastic pollution by harnessing the forces of innovation and entrepreneurship, and the power of the markets to do good.

Daniella Russo believes in the power of innovation and entrepreneurship to address intractable and complex environmental challenges. Since 2009, Daniella Russo has led the development of an innovation eco-system to reduce the impact of petroleum-based plastic on the environment and public health, with special focus on ocean plastic.

Daniella Russo is a serial entrepreneur. Her prior experience includes executive management of businesses from start-up phase through an IPO and general management within Fortune-500 companies such as desktop publishing leader Frame Technology, internet pioneer Infoseek, Sun Microsystems, and Xerox PARC.

Daniella Russo is a mentor and member of the Founders Board of Advisors at StartX Stanford Student Startup Accelerator.

Daniella Russo co-founded and led Plastic Pollution Coalition, and grew it to become the world’s largest NGO dedicated uniquely to ending plastic pollution. She serves on the Board of Advisors of BLUE Ocean Conservation Summit, EPR think tank UPSTREAM, as well as PulpWorks, Inc, NewGenSurgical and numerous other businesses.